Marlboro Lights:
What You Need to Know

Marlboro Lights was discontinued as a brand name in 2010. Philip Morris renamed it Marlboro Gold globally. The cigarette itself was not discontinued - only the name changed. If you want Marlboro Lights, you order Marlboro Gold. The tobacco blend is identical.

Health regulators in the US, Canada, and Europe required tobacco companies to stop using descriptors like "lights," "mild," and "low tar" on packaging. These terms implied reduced health risk, which regulators disputed. Philip Morris rebranded Marlboro Lights to Marlboro Gold in 2010 to comply.

You cannot buy them under that name because it no longer exists. The product itself, now called Marlboro Gold, is available online through buymarlborocigarettes.com. Packs cost $19.99 CAD and cartons cost $120.00 CAD. Both ship to all Canadian provinces.

Yes. Marlboro Gold is the direct successor to Marlboro Lights. The tobacco blend, filter design, and pack size (20 cigarettes) are unchanged from before the 2010 rebranding. Philip Morris changed the packaging design and name only.

Marlboro Gold uses a lighter tobacco blend with more filter ventilation than Red. The result is a smoother, less intense draw. Smokers who find Red too strong typically prefer Gold. Both packs cost $19.99 CAD, but Gold cartons cost $120 versus $100 for Red cartons.

Some markets sold a "Marlboro Gold Lights" or "Marlboro Light Gold" as a step between standard Lights and ultra-light. This sub-variant is not commonly available in North America. In Canada, the standard Marlboro Gold is the only Gold-tier variant available for order.